Amazon the man who invented soul




















Sign In My Account. Shop Editorial Our Story Contact. The new wave of swim. Haircare for the volume-blessed. Shop Swim Caps. Shop Hair Towels. Shop all. Etsy UK. This cap saved my hair! The tagline , he recalls, was: "If you show us a spot on the map, we will get you there. The spark to start a low-cost airline in India came during a holiday in the US in At Phoenix, he found the local airport handled 1, flights and , passengers a day.

It was difficult to believe that a "back of beyond airport" handled more flights and passengers than all the 40 airports in India put together, he recounted. The US, he discovered, operated 40, commercial flights a day, compared to in India. In August he founded Air Deccan with a fleet of six seater twin-engine fixed-wing turboprop aircraft, and one flight a day between the southern cities of Hubli and Bangalore. By , the airline was operating flights a day from 67 airports, many in small towns.

The fleet had grown to 45 planes. Twenty five thousand passengers were flying budget every day, up from 2, when the airline began.

Three million Indians flew at one rupee a ticket. But Air Deccan struggled to cope with the costs as losses mounted. By then other low-cost carriers had entered the market and still dominate it. In , some million Indians flew domestically, mostly on budget carriers. Amazon has never paid its shareholders a dividend. For most of its history, it never turned a profit, its practice being to plough everything into growth.

The company is, in this sense, a rarified example of capitalism in its ideal form: not merely premised on the notion of endless growth, but apparently achieving it. And what is it all for, this personal empire whose vastness and multifariousness is unprecedented in the history of capitalism?

Is it just wealth, just power, just control? No, of course not. Such things are always a means toward an end — and the end, more often than not, is saving the world. But if we move into outer space, he argues, we will have access to unlimited resources, and there will be, to all intents and purposes, no limits to growth, or to the consumption of energy. This would be an incredible civilisation.

What Bezos is proposing is a system of off-world colonies, located close to Earth, on which millions of people will be able to live out lives of pleasure and comfort. Some of these colonies, Bezos says, could replicate existing Earth cities — and here we see an illustration of Florence, complete with geo-engineered Arne and Tuscan hills, entubed and adrift in space. These worlds, says Bezos, would not all have to have the same level of gravity. If these slowly rotating promised lands — with their perpetual shirt-sleeve climates, their low-gravity environments, their multitudinous Einsteins and Mozarts — are a kind of techno-capitalist Eden, then Bezos himself must be a benevolent god.

What he is intending, with Blue Origin, is to provide the basic infrastructure for that building, in much the same way as pre-existing structures — state postal services, credit cards, the internet itself — allowed him to build Amazon. It is, in other words, as though Bezos is surveying the prospect of a dying planet — of mass extinction, burning forests, drowning cities — and seeing the problems it could present for online shopping. The answer is incredibly simple: rationing.

A world in which consumer goods are rationed is not a world in which Amazon could continue its endless growth. We must follow, in other words, the path of relentlessness, and we must follow it off the face of the Earth. Bezos seems less interested in protecting the future of the planet than protecting the future of capitalism.

W hat are we to make of these celestial aspirations, this vision of the good life as one of endless consumption, limitless growth?

And what, more to the point, are we to make of Bezos himself? He repels curiosity. The mind skitters off the beige gleam of his surfaces; the imagination scrabbles in vain for some purchase on the frictionless dome of his head. Then I want to fall asleep with you and wake up tomorrow and read the paper with you and have coffee with you.

But Bezos himself, like seemingly all wealthy entrepreneurs, claims not to be motivated by — or even especially interested in — wealth itself, or its mundane trappings. The book, and in particular its introduction, by the biographer Walter Isaacson, who is best known for his book about Steve Jobs, is intent on framing Bezos as a contemporary renaissance man, a figure on the revolutionary order of your Leonardos, your Einsteins, your Ben Franklins all of whom Isaacson has written books about.

And just as Hegel looked at Napoleon and saw the world-soul on horseback, Isaacson views Bezos in similarly heroic light: the world-soul dispatched by delivery drone. The effort to portray him as such is, though, inevitably beset by bathos. Bezos has not been personally responsible for the introduction of any new technology into the world. He was not the inventor of online shopping. The year before Amazon. Cry Me a River. Arthur Hamilton. These Foolish Things. Frankie and Johnny.

Another Saturday Night. Love Will Find a Way. Cool Train. Track Listing - Disc 4. Nobody Knows the Trouble I've Seen. Lost and Lookin'. Mean Old World. Please Don't Drive Me Away. I Lost Everything. Ella Tate. Get Yourself Another Fool. Little Red Rooster. Laughin' and Clownin'. Trouble Blues. You Gotta Move. Fool's Paradise. Charles E. Release Date September 26, Recording Date January 25, - June 15, You Send Me Sam Cooke.

Spotify Amazon. Desire Me Bruce Culver. Lonely Island Eden Ahbez. Only Sixteen Sam Cooke. With You Sam Cooke. Chain Gang Sam Cooke. Teenage Sonata Jeff Barry. Love Me Sam Cooke. Sad Mood Sam Cooke. You Belong to Me James W. Tenderness James W. Cupid Sam Cooke. Trouble in Mind Richard M.



0コメント

  • 1000 / 1000