British heritage retailer Jaeger will make a play for a slice of the premium young fashion market in autumn with the launch of a younger, lower-priced sub-brand called Boutique by Jaeger.
It will compete with the likes of All Saints, Reiss and Whistles. But the pair have big plans. Primark is set to roll out a dedicated homewares space in 40 stores after a successful trial in its Merry Hill store in Birmingham.
Site powered by Webvision Cloud. Skip to main content Skip to navigation. However Henry — who joined the business in June — told Drapers that the experiment had not been successful. No jobs have been lost as a result, with all resource being redeployed to work on the mainline collection.
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We use cookies to personalize and improve your experience on our site. Visit our Privacy Policy and Cookie Policy to learn more. You can opt out of some cookies by adjusting your browser settings. However, Jaeger — which has 40 outlets including its flagship Regent Street branch — will refurbish its sites, as well as making plans to increase the number of concessions it runs in stores including House of Fraser and John Lewis.
After a buyout by investment business Better Capital in April last year, which led to the appointment of Henry as chief executive, Jaeger also unveiled a new online offering, including a mobile app, ahead of the Christmas period. Marketing Branding Digital Marketing Close Join a growing community of media, marketing and advertising professionals today. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive.
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